Tim Urban is the creator and blogger of Wait but Why, a website that is anti-click bait and extremely informative. Tim originally started his website on a bet because he knew deep down that other people, too, craved for meaningful and substantial content on the web. The idea worked! Not only does his content go viral, but he was able to get the attention of people like Elon Musk, and more. Key Takeaways: [2:35] What was Tim's defining moment? [5:40] Those who have a fall back plan, fall back but that didn't apply to Tim. [6:10] Even though Tim had a fall back plan, he was still very desperate to achieve his creative dream. [6:20] You need to have a runway, a game plan that you're able to carry out in a certain amount of time, but it also has to be realistic. [6:55] Some people work best when they burn their other options, others do not. [7:15] Why did Tim create Wait but Why? [11:20] Tim had an advantage where he could work 60 hours a week focusing on nothing but blogging. [11:45] C
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