His school teachers may hate to hear it, but Hitcents’ Art Director, Joe Tudor, believes his habit of daydreaming helped him land the perfect job. In fact, he claims dreams are the foundation of the company’s success. In an industry that demands an excess of new ideas, Joe explains how Hitcents stays ahead of the curve while keeping a steady drive of passion behind their work. This episode of the Innovation Update features Joe’s presentation from IFBG 2014: "Building from the Dream Up."
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