Health IT marketers can get ahead by including the voice of the Chief Information Officer in their messaging. Global CIO advisor David Chou shares 4 key areas of competency for today’s CIO, the impact of security threats, the necessity of innovation, winning executive buy-in by framing technology initiatives in terms of business outcomes, the difference between vendors and partners, and the need for a unique patient identifier. Full show notes at bit.ly/hitpodcast39.
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