Joining us in Episode 12 of From the Author’s Point of View is Daniel Newman, Founder and CEO of Broadsuite, Co-Founder @12most, Huffpost & Forbes Contributor. He is also the author of two books, The Millennial CEO, and more recently The New Rules of Customer Engagement.
As a tool to help companies cut through the digital clutter, Daniel started writing about consumer buying behaviors and how companies can get a better understanding of who exactly their customers are. His rules of customer engagement is helping brands humanize their approach, personalize their messages and navigate this new digital economy.
In this podcast, Daniel gives insights into how his blogging background ultimately helped prepare him to write and structure his book. He also shares his opinions on consumer empowerment, and how their sophisticated research abilities disrupts traditional buying practices. Daniel lastly gives his advice on how modern day consumers can demand company change, and how the future of cus
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