Joining us in Episode 13 of From the Author’s Point of View is Sebastian Rusk, creator of Buzz, author of Social Media Sucks, host of @SocialBuzzTV and a bow-tie junkie.
As a traditional strategist and marketer by trade, Sebastian shares how his passion for social media helped launch his own personal brand starting with absolutely nothing. As a bold personality, Rusk wanted to write a humanized social media book helping newbies get over social fear, but also for the established professionals that could pull snippets to incorporate into their current practices. Wanting to stir a little controversy and leaving people curious, Sebastian juggled couple boring book titles around until he landed on one that best suited him, Social Media Suck (If You Don't Know What You're Doing).
In this podcast, Sebastian reveals his secrets on keeping a simplistic message even with the most complex brands and industries. He also hints how being more human helps your audience find you and more importantly t
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