Joining us in Episode 9 of From the Author’s Point of View is Alice Myerhoff, Business Development Sales Consultant, Vice President of Sales & Marketing for the Pivot Conference and author of “Social Media for Salespeople”. Her clients include Adobe, SAP, Oracle, Google, Mass Relevance, BazaarVoice, DataSift, GetSatisfaction, Livefyre, Sprinklr and others.
Social Media isn’t typically thought of as a hard sales medium, yet with everybody using these platforms to connect, the sales opportunity is massive. In this podcast, Alice describes how she saw an opportunity to leverage the free social information out there to develop a quick tactical plan to help salespeople transition into social-selling.
She tells us why developing relationships both online and offline is critical to properly working platforms like LinkedIn and Twitter to turn social acquaintances into business partners. Devoting an entire chapter to the subject in her book, Alice also reveals why building your personal brand t
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