PODCAST: Zombie Loyalists- Using Great Service to Create Rabid Fans
Joining us in Episode 21 of From The Author’s Point of View is Peter Shankman, who is a father, husband, angel investor, TEDx speaker, HARO Founder, and author of the recently released book, Zombie Loyalists.
As a marketer & entrepreneur with many ventures, Peter is most notably known for founding, Help A Reporter Out (HARO) in 2008. It was at HARO where Peter would soon become a customer service specialist when learning the significance of brand community and culture. Peter saw an opportunity to take both social media and customer service and build a foundation that could take any brand hater and transform them into a brand advocate. These experiences and tips influenced him to write his recent book, Zombie Loyalists.
In this podcast, Peter shares his secrets on personalization and creating memorable experiences in customer service. He also gives tips on employee advocacy and empowerment that helps brands break silos for better transparency. Lastly, Peter offers advice to other author
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