Joining us in Episode 26 of From The Author’s Point of View is Robert Rose, Chief Strategy Officer at CMI, Analyst at DCG, speaker and author of his second book, Experiences: 7th Era Of Marketing.
As a content marketing and strategy professional, Robert wanted to share his experience and knowledge with others, which lead him to write his first book Managing Content Marketing. Since then we have seen content marketing transition focus from relationship building and identifying influencers to creating memorable experiences for readers. As we enter the “experience” period of marketing, Robert teamed with marketer Carla Johnson to write a step-by-step guide to prepare businesses for the 7th era of marketing.
In this podcast, Robert walks us through the different stages of content marketing and stresses the importance of quality over quantity. He also gives tips on brand storytelling which creates value and ultimately drives your marketing initiatives. Lastly, Robert reveals how to plan and
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