Joining us in Episode 22 of From The Author’s Point of View is Daniel Newman, CEO of Broadsuite & Hessie Jones, CEO of ArCompany. The two have teamed up to co-write the recently released book titled, Evolve: Marketing (^as we know it) is Doomed.
Daniel and Hessie are both no strangers to social media and blogging. Both are contributors to Huffington Post and wanted to bring their diverse marketing knowledge to business professionals of all experience levels. With many marketing books out there on strategy, Daniel and Hessie wanted to write a data-driven book that not only told readers the ‘why’ of marketing, but also show them the ‘how-to’ process. With marketing “best practices” changing faster than ever before, the two sought out to help marketers excel during these business transformations. The combination of Daniel’s and Hessie’s experiences lead them to write, Evolve: Marketing (^as we know it) is Doomed.
In this podcast, Daniel and Hessie both give insights on the technology need
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