Joining us in Episode 18 of From the Author’s Point of View is Darrell Keezer, CEO and Founder of Candybox Marketing, and author of 37 Ways Your Website Died: And How to Resurrect It.
With a strong background in business marketing, Darrell wanted to start his own venture in 2008 titled, Candybox Marketing, with the purpose of reimagining and putting his own touch on clients’ digital presence. Over the course of the years, Darrell saw first hand how many companies struggled to convert leads that they acquired on social media only to come to a website that didn't perform well. It was after the mass amounts of website updates that Darrell realized this was a common problem for clients across industries. This prompted him to write down a checklist of ‘must-have’ items for your website to excel in the digital space. Knowing there was already a plethora of lead generation & social media content out there, Darrell sought out to compile a guide specifically tailored for website optimization wh
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