In this professional development webcast for consortium staff, Diane Dimitroff (Executive Director, Lehigh Valley Association of Independent Colleges) moderates a panel of experts on communication strategies in higher education collaborations. They discuss different methods for various types of communications (e.g. promoting a program, communicating organizational impact, soliciting input) and effective strategies for communicating with different target populations. The panelists consider differences between small and large organizations and when and how to use social media tools like Facebook, Twitter, and Instagram. Kevin Kennedy and Taliesin Nyala (Five Colleges, Inc.) kick off the conversation with a Communication Overview. Robert Diggs (Pennsylvania Consortium for Liberal Arts) talks about Starting up with Social Media. Then, Jeff Oberg and Kara McKinn (Committee on Institutional Cooperation) offer their take on Communicating Impact. Finally audience members engage the experts in
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