Transitioning From Services To SaaS with Promise Phelon (TapInfluence)
In today's episode, we host Promise Phelon, CEO of TapInfluence, to discuss "Transitioning From Services To SaaS." TapInfluence was founded in 2009 with a singular purpose – to facilitate real conversations between people and brands by tapping into the power of digital influencers and their authentic, trusted content – allowing consumers, influencers, and brands to get heard. Using TapInfluence’s leading-edge SaaS platform, marketers can automate the time-consuming process of identifying and engaging with relevant digital influencers, as well as collaborating with them to create compelling content that motivates consumers to take action. TapInfluence’s customers include a who’s who of leading brands, such as Kraft, Horizon Organics and P&G, and agencies such as Golin, RhythmOne and Ignite Social Media. Through Instagram, Facebook, Pinterest, Twitter, YouTube, Vine and blogs, TapInfluence reaches over 1 billion consumers. In today's episode, Promise joins us to discuss transitioning
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